Chardon Sales & Marketing (CSM) will work with the Hotel General Manager and local sales team to develop a medium to long term sales strategy based on the business priorities and issues affecting the business.

CSM will evaluate existing sales & marketing processes and make recommendations to the hotel Owner, General Manager and the local sales team to ensure that all sales opportunities are being captured.

In addition, CSM will work with the hotel to create the annual sales and marketing plan supported by regular sales & marketing meetings, and comprehensive monthly sales & marketing reports.

CSM aim to provide a range of additional hotel sales & marketing services. These services can be adapted to suit each individual hotel client needs, with clients having the opportunity to 'self select' which elements best fit their requirements, based on the business priorities at that time.

Corporate/Conference Markets

• Regional Selling Strategy, focusing on both key account management and local account development.
• Area specific research for these markets
• Intermediary relationships e.g. Business Travel Agents, Event Management companies, conference agents etc
• Corporate Entertainment

Leisure

• Tactical marketing strategy tailored to individual hotel requirements
• Intermediary relationships e.g. short break operators, group operators
• Local area leisure sales initiatives
• Internet Marketing Assistance

Sales Training

Our extensive experience tells us that the more 'water tight' you can make your existing sales processes the better. It is critical therefore that your existing sales team, be it the late receptionist, night porter, or lounge waiter are capturing and converting every sales lead. These sales leads need to be followed up and closed down.

Courses available include:

• Basic sales skills
• Basic sales skills II
• Telephone sales training
• Essential sales management

Reporting

Monthly sales & marketing meetings provide the ideal vehicle for the Hotel General Manager, Local Sales Team and CSM to review progress against the Sales Plan, and agree more short-term sales & marketing activities.

Monthly Sales reports provide a comprehensive review of sales activities undertaken and planned, telesales research carried out, face to face appointments and outcomes. (Click for Example - Adobe File)

For more information email janbrown@chardonmanagement.com
Jan Brown - Director of Sales - Telephone: 0141 333 0545

For further information, please visit www.hotelsalesservices.com