Pre-opening

When it comes to opening a hotel, few operators have our proven depth of experience and quality of execution.

In the last two years, we have opened one new hotel and taken over the management of a further seven hotels.

Our approach to managing these additions to our portfolio is to optimise all elements of the CML organisation in a focused and interlocking way. Some of the core elements are:

• developing demand
  – sales
  – marketing
  – branding
  – channel management
  – pricing

• developing the organisation required to manage the business going forward
  – attracting talent
  – establishing the operating procedures
  – ensuring the regulatory environment
  – building the links to CML for payroll, cash management, reporting

• building a relationship with the hotel owner
  – establishing roles and responsibilities
  – contributing knowledge