Managing Trading Hotels in the UK and Ireland - Marketing and Brands

Our Marketing Team enhances brand activity and drives local marketing, as well as:

• CML manage the on-line marketing activity (every hotel we operate has its own independent website). This also includes auditing website plus renewing and refreshing content and keywords. Key word buying i.e. with Google is also managed centrally
• CML manage all email and SMS text message marketing centrally
• CML manage data collection i.e. email addresses, mobile phone numbers & postal addresses and drive this very successful process, through the hotels
• CML undertake bi-annual marketing audits, to ensure that marketing best practice is embedded and effective, and that the hotels are brand compliant
• CML will co-ordinate the design and print of key brochures, marketing collateral, press ads etc